Andrew Schroeder

The Pig & Weasel letterpress identity is starting to take shape. Basically, I’m attempting to meld together the aesthetics of mid-century modern graphic design with a friendly, lets-go-get-a-drink feeling.

After some very careful consideration (and a considerable amount of wine) I’m packing up shop and moving to Green Bay, Wisconsin. I’m forming a small (yet mighty) letterpress studio called Pig & Weasel. Without further ado, I’d like to officially use this post to debut my new logo… soon to be printed on some beautiful brilliant white cardstock from Neenah papers.

At what point does it become acceptable to take on risks and seek out a future in line with one’s values? That is the question I have had on my mind the last few weeks. A new opportunity to engage in work that is more satisfying than sitting in an office for 45 hours a week is appearing on the horizon. I may be able to move to Green Bay, WI (or another similar city) and open a press. Nothing fancy. Think: a press wedged in the garage next to the cat’s litterbox at first. However, eventually there is the opportunity to make something that could actually be a satisfying way to spend my days and nights.

One nagging question keeps me from diving head-first into the world of being a small business owner: can I make it work? Is it worth it to have something to be passionate about and also give up a healthy paycheck from a soul less employer?

All available sizes | Paper Texture | Flickr – Photo Sharing!.

Rene Wanner’s Poster Page / Street posters in Berlin.

I’ll be honest. I have an ongoing love-affair with type. It doesn’t matter if it is digital, on a photopolymer plate, or cast metal… I love typography.

My friend and studio-mate Christopher dela Pole and I have been investing heavily in letterpress technology lately. We’ve both got the itch to make some new, dare I say, amazing text art projects in the very near future. One of our Ebay treasures has arrived today: this beautiful 72pt Sans Serif font. I can’t wait to get some ink on these…

I am searching for inspiration this morning. Luckily, I didn’t have to look too far. Checkout this brief video about printmaker Karen Kunc’s work. I was exceptionally lucky to be an undergrad at the University of Nebraska and to be given the opportunity to both take classes with her and study abroad under her guidance. Her work is amazing and I have one of her small intaglio prints from my archives on display in my home. She has definitely influenced me – from my love of “printedness” to the way I see and understand the spatial properties of my surroundings.

Karen Kunc Print